Youtube is no longer just a video streaming platform. Over the years it has grown so much that it is a lot more than that. Today, more than 5 billion videos are watched every day in youtube with such engagement in the site. It has evolved to be the perfect platform for advertising.
Today, we will look at the most outstanding benefits we can get through advertising on youtube.
1. Address the largest percentage of the population
When it comes to reaching a large audience, the answer is youtube. If you want to broadcast your business message to the wide variety of people, they are all there on youtube. Other different platforms have their own limitation onto what type of people are there but youtube has it all. With the huge percentage of people with an average of 40 minutes in each session, you can get all the attention of your people. Of all the available marketing channels, this is the one who wouldn’t want to miss.
2. High Efficiency due to Targeting
We have an overall idea of who is going to buy our product or use our services. It is crucial that we target our ads to specific users. If we are showing our ad to all the uninterested people we are wasting our time. Youtube has an advanced targeting mechanism to pinpoint whom to deliver the ad and whom not to. This can be based on topic, demographics (including age and gender), specific keywords which are most relevant to the ad, youtube pages to place ad and category of user interest. For example, if you are a gaming company then there is a specific type of audience who would be interested in your product. Imagine the level of efficiency of the ad campaign when conducted with such targeting.
Let's look at some data.
3. Re-design your advertising with feedback
Sitting at your computer you can look at all the activity that is going on in your ad. There are multiple ad metrics which can help you focus on which ad are doing well and which are not. You can also view the clicks, engagements, reach and frequency of the ad. This is pre-eminent if you want to correct all of your mistakes and make your ads better next time. All of these metrics are produced in graphs and numbers which are quantifiable hence its a lot easier to judge and make appropriate changes. The information from these metrics can also be used throughout all of the other platforms to power your advertisings.
4. Varied Format with payments only on a viewed ad
Do you see the skip button at the right side of the video after every ad stream in youtube? That’s right. When you skip the video just after 5 secs the advertisers are not paying for that ad. The first 5 sec when you cannot skip the ad, that is provided for free by youtube. This is the ultimate control. Unlike in traditional media where you pay for the advertisements even if people don’t see it. Youtube has given us full control. The ad is only considered viewed if the user sees it for at least 30 secs.
Additionally, youtube has in-stream ads, in-search ad and in-display ad which can be toggled as per need.
Also read, 7 Easy Steps to Earn Money from Youtube in 2020
5. Youtube can ignite purchase
The main motive of advertising is selling. If people are buying then the advertising is considered to be successful. Now, do people buy by seeing ads on youtube? Of course, they do. It is also backed up by the insight report from youtube which says that 66% of beauty products buyers, 72% of auto vehicle buyer and 62% of smartphone buyers have indicated that youtube influenced their buying decisions one way or another. Now, think of all the times you have bought something by looking at the video prompting you to buy the stuff. Or the times you were confused about what to buy and you looked for comparison video on youtube. If you are just starting out and doubt that people will take your content as credible then you can buy youtube views to make it more trustworthy. Youtube is not limited to entertainment and people do make buying decisions looking through youtube video. It can be highly beneficial if you add youtube influencers to your advertising.
Today, we will look at the most outstanding benefits we can get through advertising on youtube.
1. Address the largest percentage of the population
When it comes to reaching a large audience, the answer is youtube. If you want to broadcast your business message to the wide variety of people, they are all there on youtube. Other different platforms have their own limitation onto what type of people are there but youtube has it all. With the huge percentage of people with an average of 40 minutes in each session, you can get all the attention of your people. Of all the available marketing channels, this is the one who wouldn’t want to miss.
2. High Efficiency due to Targeting
We have an overall idea of who is going to buy our product or use our services. It is crucial that we target our ads to specific users. If we are showing our ad to all the uninterested people we are wasting our time. Youtube has an advanced targeting mechanism to pinpoint whom to deliver the ad and whom not to. This can be based on topic, demographics (including age and gender), specific keywords which are most relevant to the ad, youtube pages to place ad and category of user interest. For example, if you are a gaming company then there is a specific type of audience who would be interested in your product. Imagine the level of efficiency of the ad campaign when conducted with such targeting.
Let's look at some data.
Source: Buy youtube views
3. Re-design your advertising with feedback
Sitting at your computer you can look at all the activity that is going on in your ad. There are multiple ad metrics which can help you focus on which ad are doing well and which are not. You can also view the clicks, engagements, reach and frequency of the ad. This is pre-eminent if you want to correct all of your mistakes and make your ads better next time. All of these metrics are produced in graphs and numbers which are quantifiable hence its a lot easier to judge and make appropriate changes. The information from these metrics can also be used throughout all of the other platforms to power your advertisings.
4. Varied Format with payments only on a viewed ad
Do you see the skip button at the right side of the video after every ad stream in youtube? That’s right. When you skip the video just after 5 secs the advertisers are not paying for that ad. The first 5 sec when you cannot skip the ad, that is provided for free by youtube. This is the ultimate control. Unlike in traditional media where you pay for the advertisements even if people don’t see it. Youtube has given us full control. The ad is only considered viewed if the user sees it for at least 30 secs.
Additionally, youtube has in-stream ads, in-search ad and in-display ad which can be toggled as per need.
Also read, 7 Easy Steps to Earn Money from Youtube in 2020
5. Youtube can ignite purchase
The main motive of advertising is selling. If people are buying then the advertising is considered to be successful. Now, do people buy by seeing ads on youtube? Of course, they do. It is also backed up by the insight report from youtube which says that 66% of beauty products buyers, 72% of auto vehicle buyer and 62% of smartphone buyers have indicated that youtube influenced their buying decisions one way or another. Now, think of all the times you have bought something by looking at the video prompting you to buy the stuff. Or the times you were confused about what to buy and you looked for comparison video on youtube. If you are just starting out and doubt that people will take your content as credible then you can buy youtube views to make it more trustworthy. Youtube is not limited to entertainment and people do make buying decisions looking through youtube video. It can be highly beneficial if you add youtube influencers to your advertising.
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